E Commerce

GA4 Big Query

February 23, 2024

Google Analytics 4 # Introduction to Google Analytics 4 # source: https://develop… Google Analytics 4 is an analytics service that lets you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience. Add the GA4 configuration tag to your website Prerequisites # Login to GCP - Google Cloud Platform Create New Project - see screenshot Click on BigQuery - enable BigQuery In Ananlytics add link to BigQuery Default conversion value options # Change Currency Link a Google Analytics 4 property to BigQuery # source: https://support. ...


February 23, 2024

Business Performance Measures # source: https://www.skillmaker.edu.au/business-… Business performance measures are a set of quantifiable metrics taken from various sources that together with an appropriate analytical process, allows the management of a business to track and assess the current status of a specific business, project or process. Business performance measures may be compared with pre-set goals and objectives or form part of a balanced scorecard that assesses financial or non-financial performance in the four primary areas of financial, learning/growth, internal processes and the customer. ...